I hear this so much lately. Times are tough. This means you will have to work smarter to drive your business forward. More than ever before sales and business are driven by connection and this means you are going to have to show up.

Capturing natural smiles is essential. Engage in conversation or share a joke to evoke genuine expressions. If you can’t think of a joke try a ‘fake laugh’ this will inevitably be followed by a real one!

It all begins with an idea.