Struggling to make bookings and drive sales in your business?
I hear this so much lately. Times are tough. This means you will have to work smarter to drive your business forward.
More than ever before sales and business are driven by connection and this means you are going to have to show up.
Consider social platforms such as Instagram, Tik Tok, Facebook and Pinterest as your business shop window where you can give your community a flavour of what they can expect to find inside.
Your website is the shop. If you want to get customers inside you are going to want to show them the absolute best of what you offer in the shop window.
Showing up on social media means you need content which reveals the personality of your brand, highlights your expertise and illustrates that which sets you apart from everybody else.
Content will help you create a social media marketing strategy, even if it’s the last thing you want to do. It’s kinda necessary to drive sales.
Many small biz owners I know dislike social media with a passion, they’ve always relied upon word of mouth to bring in new business and if that’s you I totally feel you. But. And there is a but. You could make way more sales than you are doing now if you would only just give it a try and with the right content and strategy you may actually enjoy the process.
Go check out my Business Branding guide for ideas to help you show up online. It’s a free resource to get you started.
Please. Just. Think about it.